When it comes to Social Media do you have the right consultant? Seems like you can’t throw a rock without hitting someone who claims to do “Social Media”. Do you have someone who listens and more importantly will champion your social media strategy and not implement their own? We went over the first 5 signs you’ve got a strong SM (Social Media) Consultant or Agency on Monday. How to Pick a Strong Social Media Consultant.
Today we will look at the next 10 since i deviated yesterday and discussed Failure isn’t so bad. (see original blog by Carmel Hagen on 9 Reasons Why Failure is Not Fatal)
Sorry in advance for the length of this blog it’s longggggg.
The next 10 Signs You’ve Got a Strong SM Consultant or Agency
” 6. Understands that Radian6 and other monitoring tools are vastly superior tracking tools in comparison to Technorati (which really isn’t an indicator of much these days).” Example techno+marketer
I do agree that in order to create a powerful Social Media Strategy you need to have a strong monitoring tool for Social Media, there is also Vocus and several others on the market now. It’s what you do with the information you receive and how you interact with those mentioning you by name or asking for help.
“7. Will tell you that there is no magic bullet for determining social media ROI and that you need to go further to accurately monitor, measure and determine the effectiveness of social media.” (example Katie Delahaye Paine’s Book “Measure what Matters”)
“8. Understands that social media is an important part of the larger word of mouth marketing principles. “(example: The Digital Influence Mapping Project)
After looking at the example I highly recommend taking some time to fully read it. Personally I believe that social media should be integrated into an organization from a holistic perspective meaning that it is used for all communication. Marketing and word of mouth marketing is just one component. Work with someone who has partners to integrate social media fully into an organizational strategy.
“9. Others cite this person/agency’s work” (example: Social Media Case Studies SUPERLIST)
Also look at their LinkedIn recommendations and ask around at your networking events for who people would recommend. This is a new enough industry that the “so-called” leaders are changing daily and new ones, that are good, are taking their place.
“10. Realizes that search engine optimization represents an absolutely crucial part of social media. (example: Top Rank’s Lee Odden)”
SEO is changing on a regular basis based on different algorithm’s being written. Companies like Vayu Media who understand SEO and keep updated on the latest changes plus a strong SM Consultant who can help incorporate that into an overall strategy is vital. Beware those who use the words SEO and Social Media as equal.
“11. Understands that social media expands beyond search engine optimization tactics that lead to Diggs, Stumbles (StumbleUpon) and link baiting (example: Key Relevance’s Li Evans)”
See above statement regarding SEO.
“12. Integrates brick and mortar events with social media activity” (example: Voce’s Josh Hallett)
Make sure that the SM consultant understands the value of brick and mortar events in association with social media. Face 2 Face is an important aspect of connecting through Social Media.
“13. Has and continues to work on notable social media projects (example: Andy Sernovitz)
Agree! There is a lot of new talent out there that is just starting so they may not have as much experience as some others but if they meet the majority of the above they are probably worth working with.
“14. Understands that conversations are the starting place and not the end game. And though ROI is critical, knows that without conversation you’re not going anywhere (example: Paul Chaney)”
They have to believe in the conversation, that is dialogue back and forth, both good and bad, and how to deal with and react to both.
“15. Understands that social networking and conversation is more than collecting followers and subscribers (example: Mack Collier)”
You’ll notice some of these examples go all the way back to 2008, but the information is still vital. Please read my recent blog “Size Matters!” that also discusses this topic.
Well sorry for the lengthy blog. I hope this is helping with your decision to hire an agency or consultant. See you tomorrow!
Les Adkins – Orange SMS CEO Social Media Strategist, speaker, consultant, author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn