So do you have a community that you work in and build relationships? Also does your community allow you to create lasting value from the people within your community? And you might ask What do you mean by Value?
Merriam-Webster states several definitions but the two that are most relevant to this discussion are below:
a fair return or equivalent in goods, services, or money for something exchanged
something (as a principle or quality) intrinsically valuable or desirable
Does your community provide you with what you need to have a better life or business? So this morning I attended a specific BNI (Business Networking International) group as a guest. This specific group has a bout 35 members who pay to be in the group and give each other referrals and hopefully business. (FYI – this group does really well. I think they are in the million dollar mark for closed business referrals just so you know).
There are many different types of communities both online and physical. There is the mainstream that can be called community, Facebook and Linkedin and from a virtual standpoint Second Life and Kaneva. (check these two out they are pretty cool). In the physical world there are many different types of communities, from your church group, to chambers of commerce to Kiwanis or Rotary Club (for those of you under 30 you will need to look up those last two).
The point being is that we seem to all be looking for communities that add value to our business or life. Most people go to a weekly, monthly or quarterly meeting of some form or other of the physical communities I mentioned above. If you’re still not getting the idea think book club, mom’s club, fraternities and sororities. There I think I covered almost everyone now. Hopefully you are starting to see what I mean.
Community (whatever kind you like or belong to) provides something of value to you or you would not join and attend the meetings. In order for communities to work you need to be active in the community. That means you need to participate. Also the members of your community need to participate. Reminds me of that recurring story where there is always one or two in the group that get the benefit of the community but they never provide any value. Don’t name names but you know someone came to mind, lol.
So Community, it’s a lot more important than we initially think. Without community we are somewhat at a disadvantage. I’m a big believer in leading the pack but at the end of the day there are not really many successful “lone wolf’s”. (even if they say they are, if you look closely they have a very strong community that has helped them achieve their successful “lone wolf” status).
The point is that we all need community to get by in life and be successful. Whatever successful means to you. I have a tendency to think business but community comes into play for all walks of life. To the single mom, to the teenager and college student, stay at home mom or dad, home-schooler and yes the business man or woman. You get the point.
So if you don’t have a community go find one that fits your definition of adding value to your business and life. Oh and shortly I will have something that will help you keep your community alive and vibrant. Stay tuned!
Les Adkins CEO and Founder Orange SMS, Serial Entrepreneur, Adventurer, and co-founder APocket (coming to your mobile device soon) #ChangeTheWorld
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