How to Pick a Strong Social Media Consultant - Part 1 of 4

How to Pick a Strong Social Media Consultant – Part 1 of 4

So there have been so many people I have met lately who claim to do “Social Media Consulting” that I thought it was a good time to refresh your memory about how to pick a strong Social Media Consultant.

So whether you use “Orange SMS Consulting” or someone else, you need to make sure you are picking the right one.

Man looking through binoculars

Beth Harte and Geoff Livingston wrote a blog  titled “25 Signs You’ve Got a Strong SM Consultant or Agency” So we will be going over these signs this week 5 at a time:

One of the things they say in this blog that is worth repeating on day one is “…Social media communications is still a really new industry, and there are no silver bullet experts or methodologies.”

Even today it is still a relatively new industry. These qualifiers are still relevant and if you are missing many of these with your potential partner then you should have a few red flags pop up.


OK, and on we go:


“1. Believes in the generous web and practices cross-linking in their blog.”  

This means that they share other practices such as marketing and other web campaigns in their blogs as part of an overall strategy regarding Social Media.


“2. Highlights others’ work in their blog.”  

A great example of this is Chris Brogan’s Blog who I quote quite often. I am a strong advocate of his book “Trust Agents”. I met Chris and he is a genuine person and SM advocate.  Another quick thought on this topic is that most true SM Consultants don’t look at others’ as competitors, if they are doing it right, but rather a team effort to make sure SM (Social Media) is being delivered in the right way and with the right value add to the audience.


“3. Integrates social media as part of larger marketing strategies”

This is becoming more important for larger and smaller organizations. It can’t be one or the other it needs to be part of an overall strategy. The original blog uses Razorfish as an example of this.  Most strong SM Consultants have partners that can create larger marketing strategies or help connect SM to an already dynamic marketing strategy that the organization currently has.


“4. Doesn’t pretend to be an expert in all things digital; instead focuses on what he/she/they do best.”

A good example of this is Barbara Giamanco as She incorporates social media for sales.


“5. Gives away best practices in an effort to educate, grow social media in general”

Anyone not providing best practices as part of their blog or conversation is probably not a Strong Social Media Consultant.


I am not against consultants making a living, and by the way I am one, but make sure you pick the best one for your organization. It is usually the Consultant that you have built a relationship with and Trust!


LA_ retouch glassesLes Adkins CEO and Founder Orange SMS, Serial Entrepreneur, Adventurer, and co-founder APocket (coming to your mobile device soon)  #LikeAPocketonFB #ChangeTheWorld







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