When it comes to Social Media do you have the right consultant? Seems like you can’t throw a rock without hitting someone who claims to do “Social Media”. Do you have someone who listens and more importantly will champion your social media strategy and not implement their own? We went over the first 5 signs you’ve got a strong SM (Social Media) Consultant or Agency previously. How to Pick a Strong Social Media Consultant.
The next 10 Signs You’ve Got a Strong SM Consultant or Agency
” 6. Understands that Radian6 and other monitoring tools are vastly superior tracking tools in comparison to Technorati (which really isn’t an indicator of much these days as technology keeps improving and tools keep getting better).”
I do agree that in order to create a powerful Social Media Strategy you need to have a strong monitoring tool for Social Media, there is also Vocus and several others on the market now. It’s what you do with the information you receive and how you interact with those mentioning you by name or asking for help.
“7. Will tell you that there is no magic bullet for determining social media ROI and that you need to go further to accurately monitor, measure and determine the effectiveness of social media.”
“8. Understands that social media is an important part of the larger word of mouth marketing principles. ”
After looking at the example I highly recommend taking some time to fully read it. Personally I believe that social media should be integrated into an organization from a holistic perspective meaning that it is used for all communication. Marketing and word of mouth marketing is just one component. Work with someone who has partners to integrate social media fully into an organizational strategy.
“9. Others cite this person/agency’s work”
Also look at their LinkedIn recommendations and ask around at your networking events for who people would recommend. This is a new enough industry that the “so-called” leaders are changing daily and new ones, that are good, are taking their place.
“10. Realizes that search engine optimization represents an absolutely crucial part of social media.”
SEO is changing on a regular basis based on different algorithm’s being written. Companies likeVayu Media who understand SEO and keep updated on the latest changes plus a strong SM Consultant who can help incorporate that into an overall strategy is vital. Beware those who use the words SEO and Social Media as equal.
See above statement regarding SEO.
“12. Integrates brick and mortar events with social media activity”
Make sure that the SM consultant understands the value of brick and mortar events in association with social media. Face 2 Face is an important aspect of connecting through Social Media.
“13. Has and continues to work on notable social media projects”
Agree! There is a lot of new talent out there that is just starting so they may not have as much experience as some others but if they meet the majority of the above they are probably worth working with.
“14. Understands that conversations are the starting place and not the end game. And though ROI is critical, knows that without conversation you’re not going anywhere”
They have to believe in the conversation, that is dialogue back and forth, both good and bad, and how to deal with and react to both.
“15. Understands that social networking and conversation is more than collecting followers and subscribers”
You’ll notice some of these examples go all the way back to 2008, but the information is still relevant and vital.
Well sorry for the lengthy blog. I hope this is helping with your decision to hire an agency or consultant. See you soon!
Les Adkins CEO and Founder Orange SMS, Serial Entrepreneur, Adventurer, and co-founder APocket (coming to your mobile device soon) #LikeAPocketonFB #ChangeTheWorld
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